The Company

Potential has pioneered the innovative Next Generation Performance framework for DEVELOPING STARS, whether Individual Entrepreneurs, Large Organizations or employees within SMEs. Founded in 2005 with headquarters in Dubai and team locations across the Middle East region, Potential is supporting thousands of individuals and hundreds of companies to kick-start their businesses, improve their performance, boost sales, improve customer service performance, innovate, expand and develop their Next Generation Leaders.

The company’s portfolio consists of consulting, coaching and training capabilities, deployed across products such as the flagship Potential Entrepreneur program for Entrepreneurs starting up their business, the revolutionary SME Evolution Program for small and medium businesses as well as bespoke development programs for Large Organizations. Potential follows a special and unique methodology of work with its customers. It uses a customized sequential program to evaluate the situation of the client’s business, discover areas that need improvement, undertake training and onsite coaching and then re-evaluate results.During the past 5 years, Potential helped dozens of entrepreneurs to startup their companies and supported hundreds of SMEs to expand their business. Moreover, Potential has provided tailored performance improving programs to over 50 leading corporations including Abu Dhabi Chamber of Commerce, Doha Bank, Dell, Du, Belkin, HP, and Saudi Telecom.

Vision

To be the partner of choice to organizations and individuals! Yes, we want to be your partner. And not any partner, but your long-term partner. A partner you can count on, a partner that knows your business and your business needs and help you achieve them and reach your highest potential.

Approach

We follow a tailored approach that enables us to provide more focused business enhancement program and balanced financial investments:

By understanding your specific business needs, we are able to define the objectives that we will be working on achieving with you and your organization.
Armed with that information, we are then able to create tailored programs to achieve the agreed Key Performance Indicators through the combined use of Consulting, Marketing, Training, Coaching and specialized services.

Affiliations

Comartis is a leading provider of assessment and talent development solutions and services designed to align enterprise training with business objectives. Its flagship product is the award winning Human Performance Suite. A comprehensive set of scalable web-based modules to manage training, track competencies, certify compliance and drive performance. For more information, please visit www.comartis.com.

AllWorld Network was established in 2007 by Deirdre M. Coyle, Jr., Anne Habiby and Professor Michael E. Porter of the Harvard Business School, after many years of promoting entrepreneurship in the developed and developing worlds. Recognizing that entrepreneurship drives economic growth and innovation, All World’s mission is to find and advance ALL the growth entrepreneurs of the emerging world by 2015. For more information please visit www.allworldlive.com

Dubai Knowledge Village (DKV) is the world’s only Free Zone area dedicated to Human Resource Management and learning excellence. Established in 2003 as part of TECOM Investments, DKV aims to develop the region’s talent pool and establish the UAE as a knowledge-based economy. http://www.kv.ae