A: This program comprises templates, tools and best practices that are designed according to today's business needs and that you can use in your day-to-day business. In addition to the courses that cover a wide range of disciplines such as finance, marketing, operations, sales, etc. All of that given by top instructors that have a wide knowledge in business practices. Accordingly, it provides you with a well-rounded vision and support at all levels to give your business the right push it needs. It also puts you in direct contact with a huge number of other SMEs, of top companies and banks in the region that you can network with to develop mutual business relationships

A: You may access Potential website on www.potential.com, or send a mail to sme@potential.com and we will send you information about the program

A: Topics range from sales to marketing, operations, finances, etc. For more information on the topics, please register to the program to receive all the course outline

A: Sessions usually take place in the evenings, and take up to 1 hour, which means the timing is very convenient for people who do not have to pause their work to attend

A: We provide the program in Arabic. There will be another wave where all courses will be provided in Arabic

A: If you're located in any of the MENA countries, we will be adding the countries by waves, so you need to wait until we launch in your country. If you are located outside the MENA region, we suggest you contact us by email and we will incorporate you in the program

A: You will then contact Potential and we will agree on additional coaching sessions for you

A: Coaching given during the program is for free

A: Yes. The program includes coaching sessions where we measure how well the SME is applying what has been taught

A: Attendance to the program is highly important, not only to get the certificate, but also to learn the maximum of what is being offered. There will be rewards program based on your attendance, participation and assignments.