250 projects shortlisted for special workshops from 4650 projects around UN SDG goals from over 1000 schools across Middle East & North Africa through the Tatawwar programme. Tatawwar brought to you by HSBC in partnership with Potential.com is supporting the next generation of social innovators   Since the launch of Tatawwar: Building Tomorrow’s Minds, […]

  Non-Financial Services from EDB will continue the bank’s role in developing the SME sector in the UAE given its importance to the country. Emirates Development Bank has today signed an agreement to launch an online empowerment platform. The platform will provide Free essential resources and content to help entrepreneurs at various stages of their […]

    HSBC has launched the second edition of its future skills flagship programme, Tatawwar: Building Tomorrow’s Minds, for students across the UAE, Egypt, Oman, Kuwait, Bahrain, Qatar, and Algeria. Powered by Potential.com, Tatawwar: Building Tomorrow’s Minds is an interactive online and face-to-face programme that brings together students aged 15 to 18, schools, parents and the business community […]

  It’s hard enough to run a business while balancing small day to day tasks, managing employees, and maintaining organization. When adding remote employees into the mix, it’s easy to lose track of the work that is being done for your company. While office technology does exist to simplify many of these tasks, if your […]

  Gaining confidence in workplace can be difficult, particularly when you’re just getting acclimated to a new job. New co-workers, new expectations, and a new position, who wouldn’t be intimidated by this? Even if you have been at your job for some time, there are still several reasons you might not be too confident. Whether […]

  A product or service that gets glowing reviews will have better chances of attracting customers via the internet. This is due to a behavioural effect known as Social Proof. However, users are increasingly aware of how to identify genuine and authentic reviews. Trust is essential. This means that how you show them matters. Explore […]

  Knowing your customers is essential to any business. However, only a few excel in truly understanding what their customer base wants. Luckily, customer data analysis can help to uncover a detailed view of a (potential) buyers by their online behavior. So, let’s see what goes into the process of customer tracking and why you […]

  There are numerous examples of customer experiences going wrong. From unsatisfied in-store visits to unmet delivery timeframes for products purchased online, businesses run the gauntlet when faced with earning a consumer’s business and loyalty. One little exchange can set a bad customer experience in motion, which, thanks to social media, can go global in […]

Videos are great for the dissemination of information and demos on the internet. Another thing why videos thrive so much is from a scientific point of view. Your brain simply loves it! Seven out of ten of the human body’s sensory receptors are in the eyes and one-half of the human brain is devoted to […]

This week we awarded the winners of Potential.com‘s 2018 women entrepreneurship program – Hadafi at the TiE summit in Dubai. Over the coming weeks, we will be extensively supporting these talented ladies from across the Arab countries in scaling up their social ventures. Hadafi is a free women entrepreneurship program empowered by Potential.com. The program […]