In this article, I’ll list and explain the elements of a marketing plan.   First, what is a marketing plan?   A marketing plan is a thorough roadmap which outlines the overall marketing efforts of an organization and highlights the steps that will be taken so you retain its marketing objectives. This plan can […]

Are you thinking about how you can earn more money, possibly a passive income? Well, learn how to start an online business and start making it happen! In this “How to Start an Online Business” guide and in related posts that are linked to it, we will guide you through the process of earning money […]

Valentine’s Day is the second busiest holiday spending season after Christmas! Here are some Valentine’s Day Marketing Ideas to help you make the most of this occasion. Let’s spread the love around!!   Depending on the products and services that you offer your customers, you may have the opportunity to overshoot your sales targets in […]

Have you been thinking about starting a business that can sustain you without getting yourself into a lot of risks? Well, franchising could be for you. “Franchising” is a form of business where the Franchiser, who owns a trademark, good and/or service, authorizes the Franchisee to invest, market and/or distribute this trademark, good and/or service, […]

MOOC refers to (Massive Open Online Course) is an online course that is available to a large number of learners via the internet. The online course uses a variety of methods, both traditional and non-traditional. Such methods help engage learners and ensure they achieve the learning objectives. Video tutorials, online assessments, and discussion forums are examples […]

  Startups and Small and Medium Enterprises (SMEs) are gaining immense popularity in today’s economy. They are relatively easy to establish and operate. Startups and SMEs in UAE are all the rage now, just like the rest of the world. They offer numerous benefits in enhancing the performance of the economy and setting it on […]

  Social Media has become the place where people spend most of their time compared to any other media outlets. When implemented well Social Media Sites can help any business with a limited budget do what only large companies were able to do a few years back.   Here are 4 ways to make use […]

  You might have the best product at the best price, but if no one is going to know about it, then you will be out of business soon. You need to launch a marketing campaign that will actually reach the goals you set in your marketing plan.    To launch any marketing campaign think […]

  A strategy is an important and crucial pillar of an organization’s culture in today’s global and dynamic environment. The purpose of the strategy is to identify clear goals that develop, enhance and improve the overall health of an organization and its resources. In order to further strengthen an organization’s strategy, one must be able […]

  Interpersonal skills are the tools you utilize to interact and communicate with fellow employees, customers, and suppliers in an organizational environment. A trait of successful employees is having strong interpersonal skills. There are more than ten important interpersonal skills that every employee should grasp. One important interpersonal skill is Listening Active Listening What is […]