At Potential.com, we strive to empower people, so they reach their full potential! Our journey of empowering people began over 15 years ago. During this time, we invested our efforts trying to decipher how people think and behave and then apply our knowledge to enhance our platform and content. We have in the process […]
Tatawwar, brought to you by HSBC in partnership with Potential.com, brings together students, teachers, and government bodies to create a better future. HSBC and Potential.com have today launched the third edition of its future skills flagship programme, Tatawwar: Building Tomorrow’s Minds, for students across the UAE, Egypt, Oman, Kuwait, Bahrain, Qatar, and Algeria. […]
The digital age helped revolutionize the business landscape, giving rise to virtual businesses that operate purely online. The primary drivers in this new front are Cyberpreneurs – entrepreneurs who leverage the speed and power of the internet to do business. What is Cyberpreneurship, and why does it matter in today’s economic landscape? This article aims […]
When you dreamed of running a business then you probably thought of the freedom it would give you, the success and the fun things about doing something you love for a living. You probably didn’t consider some of the less glamorous sides of running a business, such as cutting costs, but these can be some […]
The COVID-19 pandemic has made it necessary for almost all businesses to migrate online to survive. With physical stores shutting down and people heading online to shop, you’re missing out on a lot if you’re not going online. But even once you go online, it’s a slow, uphill battle to get to your customers and […]
What key performance indicators (KPIs) should you use to track content marketing strategies? This guide offers a simple way to identify content marketing KPIs. As a great content marketer, you should know what content marketing key performance indicators (KPIs) to track. You also need to know how to use the results to optimize your […]
The COVID-19 pandemic disrupted businesses around the world, but smart entrepreneurs will use it as an opportunity to evolve and increase sales in their SMEs. In this post, we will explore some of the ways in which you can increase your small business sales. But first, let’s shed a light on why your success is important […]
The COVID-19 outbreak disrupted business as we know, but smart SMEs will digitize and use it as an opportunity to evolve and thrive. SMEs (Small and Medium Enterprises) are essential to economies around the world. These small businesses and startups produce most of the jobs and wealth of countries in which they operate. […]
E-commerce fraud and fake products are rampant. Online shopping and the anonymity of the internet is partly why this is the case. Read on for details and solutions. E-commerce sales could make at least $600 billion by the end of this year. Unfortunately, where there is gold, there is bound to be “looting”. […]
The COVID-19 pandemic has been devastating for a lot of businesses. Many that depend on foot traffic have had to shut down. Many will lack the resources to restart when it’s finally safe for normal service to resume. Others have struggled to handle the move to remote working. This has led to a huge […]