When you dreamed of running a business then you probably thought of the freedom it would give you, the success and the fun things about doing something you love for a living. You probably didn’t consider some of the less glamorous sides of running a business, such as cutting costs, but these can be some […]
How Can SMEs Leverage Technology to Boost Their Business Online?
The COVID-19 pandemic has made it necessary for almost all businesses to migrate online to survive. With physical stores shutting down and people heading online to shop, you’re missing out on a lot if you’re not going online. But even once you go online, it’s a slow, uphill battle to get to your customers and […]
An Easy Way to Identify Content Marketing KPIs
What key performance indicators (KPIs) should you use to track content marketing strategies? This guide offers a simple way to identify content marketing KPIs. As a great content marketer, you should know what content marketing key performance indicators (KPIs) to track. You also need to know how to use the results to optimize your […]
Increase sales in your small business by going online
The COVID-19 pandemic disrupted businesses around the world, but smart entrepreneurs will use it as an opportunity to evolve and increase sales in their SMEs. In this post, we will explore some of the ways in which you can increase your small business sales. But first, let’s shed a light on why your success is important […]
SME Digitization helps small businesses increase sales and reduce costs
The COVID-19 outbreak disrupted business as we know, but smart SMEs will digitize and use it as an opportunity to evolve and thrive. SMEs (Small and Medium Enterprises) are essential to economies around the world. These small businesses and startups produce most of the jobs and wealth of countries in which they operate. […]
How Fake Products and E-commerce Fraud Work through Online Advertisement
E-commerce fraud and fake products are rampant. Online shopping and the anonymity of the internet is partly why this is the case. Read on for details and solutions. E-commerce sales could make at least $600 billion by the end of this year. Unfortunately, where there is gold, there is bound to be “looting”. […]
5 Interesting Tips To Improve Your Content Marketing Plan In 2020
The COVID-19 pandemic has been devastating for a lot of businesses. Many that depend on foot traffic have had to shut down. Many will lack the resources to restart when it’s finally safe for normal service to resume. Others have struggled to handle the move to remote working. This has led to a huge […]
6 Tatawwar winners announced during online awards ceremony taking home cash and support
Tatawwar brought to you by HSBC in partnership with Potential.com is supporting the next generation of social innovators Dubai, UAE, 17 May 2020: Tatawwar: Building Tomorrow’s Minds, from HSBC and Potential.com, have announced the winners of the 2019 / 2020 programme rollout at a live-streamed final awards event. The first prize was awarded […]
Financial Planning Tips for Entrepreneurs – Potential.com
Financial planning is challenging for most individuals. Personal finance is a complex topic due to the multitude of information readily available. As an entrepreneur, this can be even more challenging as you are working to grow a business while also keeping finances on track in your personal life. Being self-employed, you must find the right […]
5 Tips to Help Your Small Business Avoid Cash Flow Issues
Understanding cash flow is critical to business success. Cash is the fuel that drives a business, and running out of it will inevitably cause difficulties in continuing business operations. Without sufficient cash flow, you won’t be able to pay employees, meet your financial obligations, and take or create opportunities to grow your business. The […]