As the year comes to a close, we should be closing 2017! Now is a good time to reflect on our accomplishments and review the goals we had set for ourselves at the start of the year. In closing 2017, if you are an employee, reflect on your productive outputs for the year and push […]
Almost everything is just one click away; only if food could be downloaded from the Internet as well!! Globalization has rocked the world in the 21st century and changed the dynamics of the business to an extent where some people have lost their lives while others have found new ways to earn huge profits. How has […]
An elevator pitch is a short summary used to quickly and simply define a product, service, or business and its value proposition; which, if successfully developed and strategically utilized, it can make networking more successful at generating new leads, developing relationships, and advancing business. So how can you craft a powerful statement that explains […]
Numerous studies show that physical activity and mental wellness strategies and programs in the workplace reduce employee health problems and raise overall productivity. This can be implemented in your workplace in collaboration with a registered nutritionist. Incorporating a physical activity and mental wellness program in conjunction with the nutrition program in your workforce has […]
In simple terms, pricing is the process of determining what a business will receive in exchange for its goods and/or services. Pricing decisions should be based, not only on what is necessary to recover business costs or match competitors but also on the customer’s perception of what the good or service is really worth! So […]
Small and Medium Enterprises (SMEs) as the name suggests operate on a smaller level and thus can always be short on their budgets for carrying out the business activities. Hiring talented people as the business grows becomes a great challenge as the budget constraints hinder in attracting top talent. So what should you do […]
No matter what type of business you have, lead generation is essential to identify your next batch of customers who will help fuel your growth. You’re bound to think your business is great because you fully understand what you’re offering. But at the top of your marketing funnel – where lead generation takes place, […]
When you sponsor training and development programs, it can be one of the most effective and successful ways of marketing your business. You can reach a targeted, professional group of potential customers. Sponsoring a development course can also deliver high-quality leads, high-value clients, and one of the best returns you’re likely to achieve for any […]
To be successful in business sales is the ability to move the sales pitch from a generic discussion about features and price, to a mutual conversation about providing benefits and delivering value. Making this transition successfully enables sales and marketing professionals to appeal to the individual and his or her business motivations directly, and […]
Building the right team is essential for every organization to scale its business and improve its performance. You never know what to expect in business and unless you have the right team in place, it would be very hard for a company to navigate the challenges and make use of the opportunities that arise. […]