B2B Sales is no easy task. Wouldn’t you agree? Well, that’s why we developed the Ultimate B2B Sales Guide. We believe that selling skills are essential to everyone and should be taught in school. Everyone needs selling skills on a daily basis – it’s a core part of your people communication toolkit. Every time […]
Must-Know Black Friday & Cyber Week Ecommerce Statistics for 2019 [Infographic]
As we head into the end of 2019 and into 2020, we all know at this point that ecommerce sales are exploding, while traditional retail is in decline. But what are the ecommerce statistics to prove it? Let’s dig in. Offline vs Online Cyber Week Trends With all this talk about the explosion of […]
Start Up Problems 101 — Clue, It Includes Those Pesky Worker’s Compensation Lawyers!
Startup culture has definitely been on the rise in the last decade. But that doesn’t make it immune from failure. As many as there are new companies coming, there are also many that have failed. No matter how good your product offer is, if several parts of your organization aren’t working properly, you won’t […]
5 Reasons You Need An Effective Content Marketing Strategy
When it comes to your company’s online media presence, content reigns supreme. Having your own unique content is important for brand awareness and successful marketing campaigns. Just like how Shada Wehbe discussed the importance of a social media strategy for businesses, keeping your content marketing strategy ahead of the curve is equally as critical. More than […]
Teachers, Future Job Skills Facilitators – Tatawwar Programme
A teacher’s role has become more critical in providing students with better future job skills and prospects Future teachers are facilitators of Real World Education Effective teachers do this by developing in their students, a growth mindset, encouraging self-directed learning and keeping students motivated Tatawwar is a program where teachers can be involved to support […]
Perks vs Benefits in Company Culture: What Makes Employees Happier?
We have all heard about traditional work benefits going extinct—trendy perks are the new in-thing and are now even included in marketing collaterals and brand guidelines in any company culture. It makes sense in the current employment market, where there are a limited number of qualified potential employees and far more available jobs. This means that […]
HSBC Launches Tatawwar to Support Next Generation of Social Innovators
HSBC has launched the second edition of its future skills flagship programme, Tatawwar: Building Tomorrow’s Minds, for students across the UAE, Egypt, Oman, Kuwait, Bahrain, Qatar, and Algeria. Powered by Potential.com, Tatawwar: Building Tomorrow’s Minds is an interactive online and face-to-face programme that brings together students aged 15 to 18, schools, parents and the business community […]
How to Use FOMO Marketing in Your Business [Infographic]
We’ve all heard of FOMO, or the fear of missing out. (If not, you’re seriously missing out!) It’s all around us — when we check Instagram and feel left out, when we scroll through Facebook and feel jealous, or even when someone tells us about something that we wish we had been a part […]
What is VoIP, and What Does it Mean for Your Business?
It’s hard enough to run a business while balancing small day to day tasks, managing employees, and maintaining organization. When adding remote employees into the mix, it’s easy to lose track of the work that is being done for your company. While office technology does exist to simplify many of these tasks, if your […]
Reasons Why a Mobile Responsive Website Design Performs Better
Unless you’re sitting at your desk in an office, chances are you’re using a mobile device to read this article and anything else you do online today. That’s because mobile devices now account for up to 2 out of every 3 minutes spent online, and trends suggest that the number will continue to grow. So […]