Gaining confidence in workplace can be difficult, particularly when you’re just getting acclimated to a new job. New co-workers, new expectations, and a new position, who wouldn’t be intimidated by this? Even if you have been at your job for some time, there are still several reasons you might not be too confident. Whether […]

  A product or service that gets glowing reviews will have better chances of attracting customers via the internet. This is due to a behavioural effect known as Social Proof. However, users are increasingly aware of how to identify genuine and authentic reviews. Trust is essential. This means that how you show them matters. Explore […]

  Knowing your customers is essential to any business. However, only a few excel in truly understanding what their customer base wants. Luckily, customer data analysis can help to uncover a detailed view of a (potential) buyers by their online behavior. So, let’s see what goes into the process of customer tracking and why you […]

  There are numerous examples of customer experiences going wrong. From unsatisfied in-store visits to unmet delivery timeframes for products purchased online, businesses run the gauntlet when faced with earning a consumer’s business and loyalty. One little exchange can set a bad customer experience in motion, which, thanks to social media, can go global in […]

Videos are great for the dissemination of information and demos on the internet. Another thing why videos thrive so much is from a scientific point of view. Your brain simply loves it! Seven out of ten of the human body’s sensory receptors are in the eyes and one-half of the human brain is devoted to […]

Taking your small business to the international markets can be very challenging particularly considering your small budget, limited international exposure, and economic uncertainties in different parts of the world. That is not to mean that you should limit your market to your local population. Technological advancements, as well as the emergence of social media, have […]

This week we awarded the winners of Potential.com‘s 2018 women entrepreneurship program – Hadafi at the TiE summit in Dubai. Over the coming weeks, we will be extensively supporting these talented ladies from across the Arab countries in scaling up their social ventures. Hadafi is a free women entrepreneurship program empowered by Potential.com. The program […]

In modern times, trading and marketing have just gotten to another level. From the old days when customers went all over the place in search of what they needed, to the modern days where they can make their orders at the comfort of their homes. In a nutshell, e-commerce is the way to go. In […]

Old school training simply can’t keep up with today’s rapidly evolving world environments. Here comes the Online Training Potential.com helps companies stay competitive in today’s rapidly changing workplace by offering practical, up-to-date, on-demand business and personal development learning content through a powerful learning management system. Our mission is to educate and train employees to learn the […]

The importance of project management iѕ an essential tорiс because аll оrgаniѕаtiоnѕ аrе invоlvеd in implementing nеw undеrtаkingѕ. These undertakings may be divеrѕе, such аѕ, thе dеvеlорmеnt оf a nеw рrоduсt оr ѕеrviсе; the еѕtаbliѕhmеnt of a new production linе in a mаnufасturing еntеrрriѕе; a рubliс rеlаtiоnѕ рrоmоtiоn саmраign; оr a major building programme. Whilѕt […]